UIB Launches First AI Museum Guide at NMS

National Museum of Singapore visitors can ask SmartContact®-powered “Ask William” questions with natural language voice and instant messaging on WhatsApp, LINE, and Facebook Messenger

Singapore (August 3, 2018) — Unified Inbox Pte. Ltd. (UIB) today announced the launch of its SmartContact®-powered Ask William Artificial Intelligence (AI) museum guide. One of the awarded projects from the National Museum of Singapore’s inaugural DigiMuse Open Call, museum visitors can use UIB’s UnificationEngine® natural language voice and instant messaging on WhatsApp, LINE, and Facebook Messenger to Ask William a range of questions about the museum and the items on display.

UIB CEO Toby Ruckert explained, “To get started, visitors scan a QR-Code or manually enter the Ask Wiliam SmartContact into their smartphone’s contacts. Visitors then select the channel they want to use. Ask William is not an app, it’s a contact in the user’s address book, a SmartContact. Ask William works with WhatsApp, LINE, and Facebook Messenger. When visitors say or message ‘Hi’ to William, they receive the following reply, ‘Hello there, I'm William. My full title is Major-General William Farquhar and I was the first British Resident and the Commandant of Singapore. I commissioned this set of natural history drawings. You can ask me questions about the different plants you see here, or even general questions about the collection. Ask away!’”

UIB Key Account Manager Nush Khan added, “In his honorary role as the National Museum of Singapore’s first AI museum guide, William can perform a few different functions. When visitors send William a photo of one of the natural history drawings in his collection, he responds with information about that particular plant. His replies can include text, images, and video clips, and William also encourages visitors to learn more about the subject of the drawing. Visitors can also ask direct questions about the plants depicted in the drawings in William’s collection without sending him a photo of it. And William can answer the most frequently asked questions visitors ask about himself, his life, or the museum itself — including information on programs, hours, and tickets.”

DigiMuse Program Director Jervais Choo added, “DigiMuse Presents’ awarded projects from our inaugural DigiMuse Open Call blend together history, art, and technology to bring the museum to life. Through the messaging and chat apps people use every day, Ask William allows us to connect visitors with the stories of Singapore by leveraging what they love, taking and sharing photos and messaging their friends.”

DigiMuse Presents is free with general admission and runs August 4 - 26. Ask William is integrated into the National Museum of Singapore’s Goh Seng Choo gallery exhibitions. Tickets can be purchased at the museum ticket office at 93 Stamford Road.


About UIB

We make human to machine communications simple.

UIB is a global software and services company. We invented the UnificationEngine® intelligent IoT messaging platform to solve the problem of how to talk to cloud-connected software, services, chatbots, and devices. Available now, global enterprises use UnificationEngine to transform their businesses’ results and government authorities, including smart cities, use UnificationEngine to transform their citizens’ lives.

Adding our UnificationEngine-powered SmartContact® to your smartphone’s address book, allows you to talk to any connected “thing” or service on over 20 of the world’s most popular communications platforms, including email, SMS, smart speakers, social media messaging and chat apps (including WhatsApp, Facebook Messenger, WeChat, and many more).

Our intelligent IoT messaging is helping home appliance manufacturers, hospitality companies, telecommunications providers, airlines, hospitals, and others to increase their revenues, decrease their costs, and delight their users. With a SmartContact in your smartphone’s address book, you can talk via natural language voice and instant messaging to any device on any channel in any language with or without the device’s native mobile app or a virtual assistant.

Learn more about UIB now at unifiedinbox.com, try out UIB’s UnificationEngine for yourself at demo.unifiedbox.com, and download UIB’s newest white paper at unifiedinbox.com/whitepapers.

Media Contacts


Ms. Nush Khan, nush.khan@unifiedinbox.com

Mr. Ken Herron, ken.herron@unifiedinbox.com

Unified Inbox Pte. Ltd.

+65  8127 4114



Ask William screenshots on WhatsApp, Line, and Facebook Messenger

Ask William display at the National Museum of Singapore

UIB Founder and CEO Toby Ruckert and DigiMuse Program Director Jervais Choo at the National Museum of Singapore


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About UIB

UIB makes human-to-machine communications as simple and as natural as human-to-human communications. UIB created the world’s first and only, patented, fully-owned, end-to-end multi-channel conversational AI platform that serves as a universal translator and enables communications with any device or person independent of the language and underlying platform.

UIB’s Independent Software Vendor (ISVs), chatbot builder, and solution developer partners use our APIs to access messaging channels and software communication platforms. With our APIs, they build solutions for transactional and A2P messaging, notifications and alerts, chatbots, virtual assistants, and other conversational user interfaces (including smart speakers, AR/VR, voice, and video). UIB works directly with each platform owner (i.e., we onboard our partners as official WhatsApp Independent Software Vendors (ISVs)). Our 50+ connected platforms include WhatsApp (UIB is a WhatsApp Business Solution Provider (BSP)), Apple Messages for Business (UIB is an Apple MSP), Google’s Business Messages (UIB is a Google MSP), and many more, including integrations into Salesforce, Microsoft Teams, Cisco eGain, and many others.

Chat with Gartner Cool Vendor and Aragon Research Hot Vendor™ UIB’s multi-patented technology now on our website at uib.ai. Watch our demos on YouTube. And email UIB today at info@uib.ai to connect with your local reseller partner and learn how UIB’s H2X® multi-conversational AI platform powers conversational solutions and interfaces to make communications simple!